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PPC advertising

Infographics of Google advertising with high conversion rate charts and logos of analytical tools

Contextual advertising helps you to become a leader

PPC marketing (banner advertising) is a form of advertising in which you pay not for the number of views, but for each click on an ad. Google Ads is a tool to drive quality traffic to your website. The effectiveness of the banner ad is that every client who interacts with creatives is already a potential customer.

UWP Digital offers you the creation and setup of AdWords advertising for every type of business, selecting keywords for ads SEO, and creating an ad that the client wants to interact with. We know how to set up google ads on a website or in a search, connect analytics AdSense, optimize conversion and thereby reduce Google ads price.


years experience of our marketers


valid direct contracts with media platforms


successful projects

Stages of work



We analyze the market, competitors, target audience, and previous advertising campaigns. We compose the semantic core and select the most relevant key queries. We develop the concept, and advertising offers and combine it into a comprehensive PPC strategy.


Launch of an advertising campaign

We develop advertising creatives and offers for clients based on the marketing strategy. We draw up a budget and prepare several options for testing. We create and configure advertising cabinets. After careful preparation, we launch an advertising campaign for a specific target audience.


Advertising campaign optimization

After the launch, we analyze the statistics, determine which creatives worked better, improve the conversion and strengthen the offer. We correct negative keywords, keywords, optimize bids, and budget.


Reporting and campaign management

We provide a monthly report on the effectiveness of the advertising campaign. We develop a plan and recommendations for the next month. We work out a strategy and paint each next stage.

PPC marketing services from UWP Digital:

  • 01.

    Individual PPC strategy development

  • 02.

    Selection of keywords

  • 03.

    Advertise with Google Ads

  • 04.

    Advanced Analytics Google Ads

  • 05.

    Optimizing Google advertising campaigns and increasing conversions

We answer the most common questions


How long does it take to launch a PPC advertising campaign?

The effectiveness of PPC marketing depends on your business goals and related marketing tools. On average, the result can be seen within 2-3 months.

What are the benefits of PPC advertising?

The right strategy and advertising setup allow you to increase traffic to your site and attract quality leads. A person interacts with an advertisement at the request stage, which increases the likelihood of a purchase.

What should be considered for launching a PPC campaign?

For a successful advertising campaign, it is essential to analyze the niche, and competitors, create a quality ad, and prepare your website as the primary platform for traffic. Each of these stages affects the success of the PPC campaign.

How much does it cost to advertise on Google?

The budget of an advertising campaign depends on the goals and scope of work. We calculate the cost of an advertising campaign individually for each client and provide data openly.

Get a detailed and comprehensive commercial proposal

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+46 73 718 77 47

Call us Monday to Friday: 10:00 – 18:00