Get new leads at a low cost and attract the attention of the audience.
Targeted advertising on Facebook and Instagram
Get away from the standard ways of promotion that exist in the market
Generate engaging outreach
Increase brand awareness
Add new leads that are interested in the INGRAD brand for further interaction in other digital channels
How we did it
When we talk about mobile gaming, we talk about the quality of the visual component, the usability of the interface, and performance. Before offering the client a solution, UWP Digital audited the current promotion strategy.
At that time, 50% of the advertising budget was being spent on branded queries, which was not contributing to revenue growth.
We tested various ideas, including targeting specific categories of apps and apps with strict gender segmentation (period trackers, fitness for young women or sports predictions, various shooters, and racing games). At launch, the frequency of impressions per unique user was set at once a day, but as the campaign progressed, we reduced it.
Together with the client, we transformed the qualities of the product into a higher matter — emotions. We relied heavily on dynamic creatives that showed characters in difficult situations where they had to make a decision that would affect their lives and the story of the game.
The best results showed video ad campaigns. Its CTR was about 16.38%, CR was 11.69%.
Thanks to these targeted actions, we managed to attract the attention of the audience and turn the audience into regular users.
Look next case
Increasing the profitability of the business 2 times with digital promotion
SMM, Digital Marketing