Marketing for Crypto project: Attracting over 15,000 users through a contest

According to the signed NDA, UWP Digital is not allowed to disclose the client’s name and the details of this project. However, we have the right to highlight our results in the company’s case studies without directly mentioning the client’s company name.

With the growing popularity of cryptocurrencies, the cryptocurrency exchange market, startups, and projects are becoming increasingly competitive. To overcome the competitive threshold, many projects and exchanges create reward systems through contests. This incentivizes users to use a particular trading platform and coin. Contests offer users the opportunity to win prizes by acting as traders.

Upon the client’s request, the UWP Digital team created and expanded the project’s community. To achieve this goal, we organized a 6-week contest, during which users (traders) had a unique opportunity to win various prizes, including iPhones, one million dollars, and special gifts such as a Bentley Bentayga (as the grand prize) or a five-day vacation in any country from the provided list with accommodation in a five-star hotel.

Similar to fiat currencies, the price of cryptocurrencies is heavily influenced by supply and demand. Therefore, for the contest, we decided to involve the company’s own cryptocurrency. To participate in this contest, users had to buy tokens on Binance DEX. Any previously acquired cryptocurrencies did not qualify for participation in the prize draw. To win, participants needed to accumulate profits and reach a certain volume of trading operations.

To prevent prize distribution to bots, we integrated tracking software to monitor participants activities. This allowed us to control the latest data on the most active traders and prevent fraudulent actions.

Winners were required to retain the amount used to participate in the contest until its conclusion. Otherwise, the victory could be revoked.

As a result of the contest and community engagement efforts, we managed to increase the coin value, attract over 15,000 new users to the project, and achieve token sales amounting to $1 million.