Increasing Token Value by 30% in 3 Months: Marketing for Cryptocurrency Projects

According to the signed NDA, UWP Digital is not allowed to disclose the client’s name and the details of this project. However, we have the right to highlight our results in the company’s case studies without directly mentioning the client’s company name.

Client’s company created an innovative virtual reality-based replica of the real world. City after city, a new ecosystem is created, offering a complete escape into reality that becomes virtual.

The UWP Digital team first selected several promotion channels for the project: Twitter and YouTube. Additionally, to introduce the audience to the project’s benefits, we engaged in a PR campaign. An essential task was to attract as much audience as possible to the project’s social media channels to create and maintain a loyal community.

The next step involved engaging with the audience through various activities, drawing attention to the project, and increasing the number of token holders.

One of the most effective tools for promoting cryptocurrency projects is influencer marketing and collaborations. To attract attention to the project, the UWP Digital team conducted a thorough analysis and selected the most suitable influencers on Twitter and YouTube from a list of over 1000 popular influencers.

As a result of the audience interaction over 6 months, we managed to increase the number of subscribers on various platforms: Twitter from 2,010 to 10,905; Instagram from 145 to 6,590; Discord from 0 to 4,350; Telegram from 188 to 6,649.

The created token serves as the basis for the entire project of the customer and is intended for banking operations, purchases and purchases in different parts of the Metaverse. It is a utility token built on the ERC-20 standard, utilizing the Polygon 2 protocol and structure.

Initially, the token experienced high demand upon its launch. Subsequently, the volume decreased, but many users who purchased the token decided to hold onto it, expecting upcoming project updates. The increase in purchases by new token holders also contributed to its value growth. Within 3 months, the token’s value increased by 28.25%, from $0.01709 to $0.02382.

Thanks to a well-thought-out strategy and the selection of effective promotion tools, we successfully promoted the project and increased its visibility. Through influencer marketing and the PR campaign, the token made its way to the list of popular crypto websites, including CoinMarketCap and CoinGecko. Seventeen publications were placed on platforms such as Finance, Entrepreneur, Benzinga, BTC Peer, and Startup Fortune.