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Marketing services for online casino
How we attracted new players with the help of marketing projects.
The goal:
Find a new market, attract new users to the product, retain the old audience after the lockdown ends, and reduce the cost of audience engagement.
Tools:
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1.
Development of special projects
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2.
Media advertising
How we did it?
Our solution
To achieve these goals, we decided to launch special projects:
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1.
"Cyberbet"
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a special project to develop a new cybersport direction.
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2.
"Betting School"
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a special project for training those who want to bet, but do not dare.
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3.
"Guess the Footballer"
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a special project to retain the current audience of bettors and attract new ones.
CyberBET
Period: April 2020 — August 2022
During the pandemic, Liga Betting found itself in a critical situation. All sporting events were canceled, and people stopped betting.
What did we do?
Mechanics
On the site Sport-Express online tournaments of different sports placed odds and invited users to bet.
Promotion formats
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1.
Banners with odds on thematic pages.
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2.
Articles.
Result
By attracting eSports bettors, CyberBet managed to increase its audience by 30% after 6 runs, one eSports tournament a week. The special project is still being promoted today. The number of those wishing to bet on cyber tournaments continues to grow.
Betting school
Period: October 28, 2020 — November 29, 2022
The main message of the special project is "Betting is easy. To understand how — study the material in test form".
What did we do?
Mechanics
The user gets on the bandwagon and goes through a 10-question quiz. For each correct answer, he gets 100 free bets (free bet). As a result of the quiz, the user registers on the site of CyberBet with a promo code to receive the accumulated freebies and tries to place their first bet.
Promotion formats
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1.
A page on the website of Sport-Express, where the user could take lessons with tests.
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2.
Advertising banners.
Result
In 2 months we managed to attract new users and reduce the cost of attracting a client by 4 times compared to conventional placements on the Sport-Express website.
Guess the player
Period: October 7, 2020 — November 25, 2022
On the website of Sport-Express, they placed a separate landing page, to which with the help of advertising they led the user and offered to play the game.
What did we do?
Mechanics
We created a landing for the "Guess the Footballer" quiz on the Sport-Express website. The essence of the quiz is to guess the player by his shadow. At the end of the quiz, the user is asked to leave contacts, participate in the drawing for a VIP ticket to a UPL match and go to the "CyberBET" website.
Promotion formats
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1.
Media advertising
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2.
Сontextual advertising
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3.
Targeting advertising
Result
The special project lasted two months. During that time we attracted new users and reduced the cost of attracting a client by 10 times compared to ordinary placements on Sport-Express.
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