How do we increase bookings for the hotel and restaurant niche?

How we increased confidence and brand awareness through advertising campaign.

+40%

new customers

28%

profitability

Picture bookings for the hotel and restaurant banner 1

Goals:

1.
Attract potential customers
2.
Increase awareness
3.
Create an emotional connection with visitors for increasing the percentage of repeat customers

Tasks:

1.
Ensure a regular flow of orders from the site
2.
Organize a channel of communication with clients
3.
Ensure maximum coverage of the target audience

+40%

Attracting the attention of new customers

+20%

Increasing confidence and loyalty of customers

+45%

Brand awareness

28%

Increasing profit

Picture bookings for the hotel and restaurant banner 2

How we did it?

"The trick"

of our promotion is that the emphasis is made on the branded content. It is almost 90% perceived as an image, unlike advertising. It was significant to introduce the product to new HoReCa channels and to do it quickly so that the product would naturally find its niche there.

Targeted advertising

The purpose of targeted advertising was to promote the restaurant not only as a venue for banquets but also as a restaurant itself.

During the campaign, we were able to identify the most effective advertisements. These are images of meat and wine, as well as atmospheric photos of cheerful visitors.

Picture bookings for the hotel and restaurant banner 3

Landing page optimization:

1.
We did not stop there and continued our experiments. The client shared that foreigners often come to the restaurant. We have deployed landing pages in English, Spanish, and Chinese for foreign guests. The advertising campaign for Chinese-speaking users proved to be especially effective.
2.
The restaurant has a high price tag, that’s why we added information on the landing page about getting to know the restaurant before ordering a banquet and menu tasting.
3.
We added a widget for ordering a callback for a specific time.
4.
We made a separate landing page for table reservations for the convenience of visitors, and also added a “gift for booking online” promotion to motivate.