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HR agency: full range of marketing services to get international
Successful entry into a new market for HR agency.
The goal:
Full-service digital marketing promotion for the company’s entry into the European market
Tools:
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1.
Marketing analysis
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2.
Digital marketing strategy
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3.
SMM promotion
- 4.
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5.
Branding
Tasks:
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1.
Marketing strategy creation
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2.
Сonsolidation of a position in the European market
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3.
Brand positioning creation
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4.
Strengthening the unique selling proposition
more international projects
Sustainable and strong brand positioning in a new market.
total number of company projects increased
Planned growth and expansion of the company.
How we did it
The agency was faced with the question of opening a representative office in Europe and entering a new market. Initially, the company did not have a full-fledged marketer on its staff, so its promotion could have been more linear. That’s why, Vest Rost needed a clear, professional marketing strategy to become a sustainable player in the European market.
For the recruiting agency project, UWP Digital created a marketing strategy from scratch, revised and strengthened the company’s positioning in the market, created a budget plan, and introduced innovative changes to the agency’s digital platforms.
As a result of the marketing strategy UWP Digital: created a brand book, rebranded existing social networks and the website, worked out all the disadvantages of each of the company’s services, and SEO optimization.
Thanks to strong brand positioning and expansion of advertising opportunities, Vest Rost increased the number of international projects by 20%, opened a representative office in Europe, and steadily took its position in the niche.
Over the past two years, the company has not only retained existing employees but also expanded its staff.
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