Organic beauty cosmetics: the role of digital marketing

Digital marketing

3 min to read 20 july 2023

Overview

In this article, we explore how digital marketing can help promote organic cosmetics and find reliable partners for your business.

Table of content

What does corporate social responsibility look like in the beauty industry? The shift towards organic ingredients in cosmetics and the move away from animal testing is becoming increasingly common among cosmetic manufacturers, even in the mass-market segment. This goes beyond caring for health and protecting the environment. It signifies an increased sense of social responsibility within the business sector.

The trend toward conscious consumption, natural beauty, and ecological cosmetics is gaining international momentum. This directly impacts consumer behavior and the growing demand for organic cosmetics. According to a report on consumer behavior by the Swedish Institute for Consumer Science, 67% of consumers in Sweden choose organic cosmetics because of their improved safety and reduced environmental impact. But what about profitability?

According to the report by NOC Sweden, sales of natural and organic cosmetics grew by 19.5% between 2020 and 2021, reaching a total market value of 485 million SEK. In terms of recent forecasts, according to Euromonitor International, the organic cosmetics market in Sweden is expected to reach 1 billion Swedish kronor by the end of 2023.

How can digital marketing help the Organic beauty cosmetics industry?

Digital marketing: connecting with reliable manufacturers and suppliers

When it comes to environmentally friendly cosmetic ingredients, raw materials are of primary importance. Digital marketing plays a crucial role in establishing connections between businesses and reliable, certified manufacturers and suppliers of cosmetic products. Through effective digital marketing strategies, companies can utilize various online platforms to search for and establish partnerships with reputable industry players. Building a solid digital marketing strategy enables the use of search engines, social media, and specialized websites to find reliable and certified manufacturers and suppliers.

Partner selection and segmentation

Conducting SWOT analysis and marketing research is crucial for identifying potential partners in the organic cosmetics industry. Marketers gather valuable data by analyzing the market and niche, enabling the segmentation of potential partners based on their offerings, values, and target audience. This approach helps establish partnerships with companies that share common goals and values, fostering long-term collaboration and brand growth.

Certification: ensuring reliability in the organic cosmetics sector

In the search for reliable partners in the organic cosmetics industry, particular emphasis is placed on the certification of manufacturers and suppliers. Obtaining the necessary certification in Sweden involves thorough verification to ensure product compliance with organic and environmental standards. Collaborating with certified partners not only increases consumer trust but also enhances the brand’s credibility among environmentally conscious consumers.

Profitability and customer preferences in organic and cruelty-free cosmetics

Statistics indicate a significant growth in consumer preferences for organic cosmetics in Sweden. Here are some interesting figures: According to a study conducted by the Swedish Association of Organic Cosmetics, 72% of consumers in Sweden prefer to use organic cosmetics for their care. In 2020, sales of organic cosmetics in Sweden grew by 18%, reaching a total sales volume of 780 million Swedish kronor.

According to the report by the Swedish Institute for Consumer Science, 67% of consumers in Sweden stated that they choose organic cosmetics because of their improved safety and reduced environmental impact. Another interesting statistic: according to Euromonitor International, the organic cosmetics market in Sweden is expected to reach 1 billion Swedish kronor by the end of 2023.

Digital marketing for Organic beauty cosmetics

Well-designed websites and attractive social media platforms serve as virtual showcases, displaying the brand’s values, products, and certifications. Through strategic search engine optimization (SEO), content marketing, and targeted advertising, organic cosmetic brands can increase their online visibility and attract the attention of potential industry partners and buyers.

The transition to the online space has allowed brands to expand their customer base and boost sales. This is particularly relevant in Sweden, where online sales accounted for 32% of the total cosmetics market sales last year.

Companies that prioritize conscious consumption, environmental friendliness, and consumer health and safety can capture the attention of a vast audience. In turn, digital marketing not only increases business revenue but also does so in an environmentally friendly manner. With digital advertising, only a digital footprint is left behind.