Internet promotion

Digital marketing

3 min to read 27 february 2023

Overview

In this article, we will reveal the essence of online promotion, define the main marketing tools, and what are the advantages of each of them.

Table of content

What do you know about internet promotion? The first thing that comes to mind is a post on Instagram or a beautiful commercial on YouTube. But what if internet promotion goes much deeper than that?

Flyers near the subway are not the only way to find out about the opening of your coffee shop. You can promote your business through digital channels and not own an office in the city center.

So what is internet promotion about?

Internet promotion or internet marketing is a set of tools for promoting business, goods, and services online. Recently, Instagram was associated with photos of food, and Facebook with funny stories from a classmate’s vacation. Now, these are the most powerful digital channels for promoting goods and services. The best thing is that they have no boundaries.

In addition to social platforms, online promotion includes tools such as:

Email marketing
SMM
SEO
Targeted advertising
Contextual advertising
Content Marketing
Influence Marketing

Now let’s take a closer look at each of them.

Digital marketing tools

Remember the emails from your favorite store, which carefully inform you about discounts on goods or new offers? That’s it. Email marketing adapts to different niches — from real estate sales to educational projects. The customer goes through all the stages of the sales funnel. The main tasks of email marketing are: converting visitors into buyers and regular customers and maintaining communication with the client base.

SMM is the attraction of customers from social networks. Instagram has more than 2 billion active users per month, and Facebook has 1.9 billion. With the help of SMM, you establish close contact with the audience, increase brand awareness, build a reputation and convert it into profit.

SEO (search engine optimization) website promotion is a set of actions aimed at raising the ranking of your website in the search engine. The higher the site’s position in search queries, the more likely it is that a client will visit it and buy your product. The complexity of SEO promotion lies in the fact that you need to like a potential client and search algorithms.

Targeted advertising is a marketing tool that allows you to segment the audience and show ads only to them. It means that your products and services will see only potential customers. Targeting helps to effectively use the marketing budget and get the maximum benefit from advertising campaigns.

Contextual advertising is the ads the user sees among the first results in search engines. Contextual advertising allows you to get a potential audience almost on the day of its launch, or increase traffic to a site in niches with high competition.

Content marketing helps to increase the popularity of the site and the reach of the target audience with the help of useful and relevant content: articles, reviews, training materials, and information from experts. Quality content marketing can grow the brand reputation and generate customer interest.

Influence marketing is a way to promote products and services through influencers. Influencer marketing is a way to promote products and services through influencers. A well-known blogger, an expert in the niche of his business, or a media person can act as an opinion leader. The strengths of influencer marketing are live, native advertising, a strong connection between the media person and his audience, and a high trust rating.

Online marketing gives your business a 360° vision. With these tools, you can increase brand awareness, gain and retain customers, increase loyalty, build a reputation, and even enter the international market. After all, the Internet has no boundaries.